SIR Alan Sugar today agreed to sell his Amstrad business in a £125million deal with broadcaster BSkyB.

The Amstrad chief executive and chairman, who is majority shareholder at the set-top box maker, said he could not “imagine a better home” for the business.

Amstrad and BSkyB already have a close relationship as Sir Alan’s firm supplied around 30 per cent of the set-top boxes purchased by Sky in the year to June 30.

Sir Alan, centrepiece of the Job Application programme ‘The Apprentice”, is touted by the BBC as one of our greatest living entrepreneurs, if not the greatest. Lately, of course, he has been found a niche in Macavity’s Lair as some sort of adviser on business.

Question: if he is so good an entrepreneur, why is he having to flog off his core business to Rupert Murdoch?

I think we should be told

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